who we are

Our Team

James Costa, Founder / Design Director

22 years of experience in the design, development, and production of men’s and women’s apparel collections.   In charge of concept design for men, 3D design, and day-to-day executive manager.   


Giorgia Bettio, Chief Marketing Officer 

14 years dedicated to Marketing and Project management. Photographer and content creator. Guiding the marketing effort from strategy to daily operations. 


Steve Kaczynski (NFTBark), Chief Cultural Officer 

15+ years in marketing and communications, leading multiple disciplines at Fortune 500 and multinational companies. Wrote the first Harvard Business Review article about NFTs and cofounded an NFT media company. Drives the culture within partnerships and public-facing efforts for Clubhouse Archives 


Lakoz, Chief Strategy Officer

10+ years of experience in Marketing and Strategic Development. In charge of evaluating business goals, developing new business opportunities and leading the strategic direction.


Pieter Boekhoff, Chief Technology Officer

Pieter is a Manning Innovation Award Finalist, Startup Canada Entrepreneur of the Year, one of Calgary’s Top 40 Under 40, and Mount Royal Horizon Award Winner.

Pieter has a Computer Science Degree with a Minor in Entrepreneurship believe in the immense potential and future of Web3 and also founded AcceleratorYYC, a non profit organization for the support, mentorship, and development of entrepreneurs.


Zack Hurley, Chief Sourcing Officer

14+ years experience in fashion sourcing and development. Former CEO, Co-Founder at Indie Source. An INC 5000 honoree. Forbes 30 Under 30 honoree, and Apparel Mag Top Under 30 Elite.