who we are

Our Team

James Costa, Founder / Design Director

22 years of experience in the design, development, and production of men’s and women’s apparel collections.   In charge of concept design for men, 3D design, and day-to-day executive manager.   


Giorgia Bettio, Chief Marketing Officer 

14 years dedicated to Marketing and Project management. Photographer and content creator. Guiding the marketing effort from strategy to daily operations. 


Steve Kaczynski (NFTBark), Chief Cultural Officer 

15+ years in marketing and communications, leading multiple disciplines at Fortune 500 and multinational companies. Wrote the first Harvard Business Review article about NFTs and cofounded an NFT media company. Drives the culture within partnerships and public-facing efforts for Clubhouse Archives 


Lakoz, Chief Strategy Officer

10+ years of experience in Marketing and Strategic Development. In charge of evaluating business goals, developing new business opportunities and leading the strategic direction.


Pieter Boekhoff, Chief Technology Officer

Pieter is a Manning Innovation Award Finalist, Startup Canada Entrepreneur of the Year, one of Calgary’s Top 40 Under 40, and Mount Royal Horizon Award Winner.

Pieter has a Computer Science Degree with a Minor in Entrepreneurship believe in the immense potential and future of Web3 and also founded AcceleratorYYC, a non profit organization for the support, mentorship, and development of entrepreneurs.


Zack Hurley, Chief Sourcing Officer

14+ years experience in fashion sourcing and development. Former CEO, Co-Founder at Indie Source. An INC 5000 honoree. Forbes 30 Under 30 honoree, and Apparel Mag Top Under 30 Elite.



Our Core Advisors

Charles Darling

Advisor: COO @ The Data Economics Company; 5x Founding Team: Strategy, Operations, Fundraising; Angel & VC Early-Stage Investor; Tech & Healthcare Focus; US & China

Rob Bass

Advisor: Experienced Art Director and Senior Designer with a demonstrated history of working in the consumer and commercial manufacturing industry.

Ben Noble

Advisor: Business Development. Co-owner of Multiplied Marketing Communications, a premium PR/Marketing agency that specializes in NFTs, metaverse, and blockchain technology. Ben is both a leading communications specialist and a pioneer of NFT/blockchain technology.

Carlos Garcia-Aguilar

Legal Counsel: Focuses on three core practice areas including (1) Regulatory Compliance and Business Operations, (2) Intellectual Property, and (3) Litigation and Criminal Defense. Web3 Lawyers / C.A. Garcia Law Firm, PLLC.

Marty Hackel

Advisor: PGA Liaison & Golf Strategies. Former 20 year Fashion Director at Golf Digest.

Jaron Ross

Advisor - Luxury Merchandising & Business Development. Luxury Fashion veteran and ex Buyer Bergdorf Goodman.

Alycia Cohen

Advisor: Merchandising & Styling. Ex Market Editor at Vanity Fair and successful industry stylist.

David rock

Advisor: General Business Growth. Aspiring filmmaker turned storyteller. In the business of creating stories around people/brands. Works for Gary Vaynerchuk as a videographer, editor, and producer. We create content everyday.